Price Guide to Vintage Heuer Timepieces

 

This Price Guide provides information regarding vintage Heuer Chronos and other timepieces. We present two lists -- an A List and a B List -- with each of these lists further divided into three groupings (Triple [AAA], Double [AA], Single [A], BBB, BB, B, etc.). The "Values" presented are estimates of current market prices for excellent samples of the timepieces, as described in the Notes below.

Values are as follows, as of February 2006:

Values for the "A List"
AAA

above $3500

AA

between $3,000 and $3,500

A

between $2,500 and $3,000

Values for the "B List"
BBB

between $2,200 and $2,500

BB

between $1,800 and $2,200

B

between $1,500 and $1,800

Values for the "A List"
AAA

above $3500

AA

between $3,000 and $3,500

A

between $2,500 and $3,000

Values for the "B List"
BBB

between $2,200 and $2,500

BB

between $1,800 and $2,200

B

between $1,500 and $1,800

In this Price Guide, we have three tiers within the A List (AAA, AA, A) and three tiers within the B List (BBB, BB, B). There are differences in values between the six tiers -- this is the purpose of creating the six tiers. We do not distinguish between the values of watches within a particular tier. Accordingly, the order in which the watches are presented within a tier does not reflect a distinction between values, and ordering within any of the six tiers is entirely random.

These estimates of Value are approximations, based on recently observed transactions. The market for many of these timepieces is relatively "thin", so much so that it is difficult to estimate prices with any precision. In this era of ebay, if two or three bidders are willing to "pay whatever it takes" to buy a particular watch, the result will likely be a sudden spike in the price for that watch. Similarly, a fine sample of a watch may not reach its estimated value under the particular circumstances of a sale. In this Price Guide, we attempt to reflect current market prices, with a view to predictable, stable values over the longer-term.

In terms of its coverage, this Price Guide covers watches that a collector may have a reasonable chance of acquiring, within a reasonable time period (say, within one year of active looking). There are many additional Heuers that would fit within the price ranges of the two Lists; however, we include a watch in the Lists only if a reasonably diligent collector could expect to find a sample over the course of one year. Yes, the enamel Chrono from the 1910's would be on the A List; no, it is not included, as we attempt to keep this Price Guide to a useful size, with the price estimates supported by multiple transactions in the market.

The SPY Rating is based on "Samples Per Year" (SPY), being an estimate of the number of samples that a diligent collector might expect to find in a year -- searching the internet (ebay and major dealer websites) and the traditional vintage watch dealers. The SPY Ratings reflect all reasonable samples that a collector might find over the course of a year, not merely the samples that are in such excellent condition that they would earn a watch its highest ranking in the Price Guide. For example, we might see 25 decent Silverstones in a year; only 10 of these might be in the excellent condition required to earn the Silverstone its AA rating ($3,000 to $3,500) in the Price Guide.

Additional Notes:

  • condition is assumed to be excellent or near mint; not NOS or mint, but a very fine example; dial must be flawless (or near flawless, for some older models); some light wear to the case is acceptable
  • rankings/values assume that the watch is on original strap or bracelet (except for the older watches that came on leather straps, few of which have survived), but does not have the original box and papers (which would command a premium).
  • the models listed in the Price Guide are assumed to be odinary production models; prototypes or extremely rare variations can be expected to sell for a premium.
  • as described in the table above,

The Values suggested in this Price Guide are my own approximations, based on my watching the market on a regular basis over a period of years. Prices of some versions have been relatively stable over the years; others have fluctuated considerably. We hope that this Price Guide will be a dynamic document, changing from time to time to reflect activity in the market. There will likely be some controversy regarding the ratings assigned to some watches; there may be outrage that certain watches are included or excluded from the A List and the B List. Please send you comments or suggestions to onthedash@bellsouth.net.

Jeffrey M. Stein
February __, 2006

The "A List" [AAA=above $3,500, AA=$3,500~$3,000, A=$3,000~$2,500]
Tier
Watch
Description/SPY Rating
Comments
AAA (Value above $3,500)
AAA
Monaco Automatic
(Reference 1133)
  • plus for Blue w/White Reg's (McQueen)
  • SPY=80 (blue & gray)
  • big premium for the black PVD

McQueens are the design icons -- relatively plentiful, but still expensive; beware of newly-minted black PVDs

AAA
Rally-Master Pair
Dashboard Timers
(Master Time and Monte Carlo)
  • plus for early pair (three-button Monte Carlo and 3-6-9-12 Master Time)

any decent Master pair makes the A List; the best early pairs join the AAA List

AAA
Triple Calendar Moonphase Chrono
  • the 50's version (NOT later re-issues)
  • SPY=1

we see one per year; if you want it and find it, better grab it

AA ($3,000 to $3,500)
AA
Carrera 12 Dato
(contrasting Reg's)
  • black dial with white Registers/SPY=2
  • big premium for silver dial with black Reg's/SPY=0.3

big savings if you are satisfied with the Zodiac or Clebar "Poor Man's" versions

AA
Monaco Manual Wind (Reference 73663)
  • charcoal gray dial
  • plus for blue with white Reg's/SPY=12

add $700 to $1,000 premium for the blue; beware of fakes in the blues

AA
Monaco Automatic
(Reference 1533)
  • plus for blue dial/SPY=4
  • silverburst dial/SPY=10

blue dials are scarce

AA
Silverstone
(Reference 110.313)
  • plus for the blue version
  • SPY=25 (total for all colors)

most agree that blue dials are most collectible

AA
Carrera 12 --
Black on White
(Ref. 2447SN)
  • silver dial with black Reg's/SPY=6

a couple of these broke the $3500 mark; now seem to have settled closer to $3,000

A ($2,500 to $3,000)
A
Carrera 12
White on Black
  • black dial with white Reg's/SPY=4

A
Abercrombie & Fitch
Seafarer (Screw-Back)
  • screw-back versions made from early 50's through 68
  • SPY=10

these were often exposed to the sea and the sun; pristine survivors are scarce

A
First Execution Autavia; Three-Reg. (Reference 2446)
  • three large Reg's make this one unique among the Autavias
  • SPY=3

the very first Autavias; these often show some aging; the clean ones are very scarce

A
"Siffert" Autavia
(Reference 1163T)
  • 2nd or 3rd versions/SPY=15
  • premium for the Chronomatic version/SPY=0.3

A
Carrera Automatic --
18 Karat Gold
(Reference 1158CHN)
  • SPY=6

many collectors won't even look at a gold Heuer; still, patient sellers can expect to bag at least $2,500

The "B List" [BBB=$2,200~$2,500, BB=$1,800~$2,000, B=$1,800~$1,500]
Tier
Watch
Description/SPY Rating
Comments
BBB ($2,200 to $2,500)
BBB
Autavia GMT -- Automatic
  • Reference 1163, Reference 11630 & Reference 11063 -- they all make the list

all three versions are toward the top of the B List; the earlier the model, the higher the price

BBB
Triple Calendar Chrono
  • three dials -- silver, copper and dial ???
  • SPY=15 (total for all versions)

black seems to be the scarcest; watch for refinished dials

BBB
Carrera 12 Dato
(white-on-white)
  • SPY=10

bargain hunters will be very happy with the Clebar

BBB
Heuer Mareographe
  • SPY=2.0

same as Seafarer or Solunagraph, but the Heuer is very rare

BB ($1,800 to $2,200)
BB
Autavia GMT -- Manual Wind
  • snap-back case is the standard/SPY=15
  • screw-back case is rarer/ SPY=2

the red/blue bezel is the key; show me the bezel, and I'll tell you the value

BB
Carrera 12 --
three Reg's
(Ref. 2447)
  • white-on-white is the standard
  • plus for black-on-black

many varieties with the Standard, Tachy and Decimal versions

BB
Super Autavia
Dashboard Chrono
  • earlier versions may have higher Values
  • SPY=15

a true Chrono for the dashboard

BB
Carrera Automatic
(Ref. 1153)
  • dark dial (1153N) or silver dial (1153S)
  • SPY=40 (total for both colors)

one of the big gainers of 2005

BB
Autavia Diver 100 -- Automatic
  • SPY=2

the top dog among the non-GMT Automatic Autavias

BB
Pocket Chrono
Reference 11204
  • SPY=12

split-second pocket Chrono in the red or black leather case

BB
Three-Reg. Chrono
1950's or early 60's
  • Valjoux 71 or 72
  • SPY=20

pre-Carrera, so no name on the dial;

B ($1,500 to $1,800)
B
Master Time
Dashboard Clock
  • three versions (early, late or 24-hour)
  • SPY=30 (total for all versions)

just a simple clock; fairly common, but fairly valuable

B
Abercrombie Seafarer or Orvis Solunagraph
  • snap-back version (2446C case)
  • SPY=10 (total for all versions)

call these the "Poor Man's Mareographes"

B
Bundeswehr Flyback Chrono
  • needs the "3H" mark on the dial to make the list

once again, the premium goes to the early version

B
Verona
  • makes the list with any color combination
  • SPY=12

black dial is preferred by most collectors; two-tone adds "bling" but not any additional value

B
Daytona
  • Blue or Fume
  • SPY=15 (total for both colors)

dials often deteriorate; with any serious discoloration, the Daytona won't make the B List

B
Carrera 45
(two Reg's)
  • [to be added]

any good manual-wind Carrera makes at least the B level

B
Carrera Automatic -- Black PVD
(Ref. 510.511)
  • SPY=8

B
Montreal (Cal 12. Movement)
  • must be white dial or black PVD case to make the list
  • SPY=

the blue ones don't quite make the B List

B
Camaro 12 (Three Reg's)
  • plus for the black Reg's on silver dial
  • SPY=30 (all three-Reg. versions)

a strong gainer in 2005, these went from $1200 to $1800 in a few days; and they haven't come down since

B
Autavia, Three-Reg., Reference 2446C
  • snap-back case

one of the standards